Image used under Creative Commons License from Elco Van Staveren
How Content Marketing has helped reshape SEO Backlinking into a new technique of earning links and shares.
The recent rumours of the death of link building appear to have been greatly exaggerated. Although a more accurate description might now be Link Earning rather than Link Building.
That’s because the primary method of gaining backlinks now needs to be through creating awesome content, which earns links and shares from real web users.
This method of Content Marketing was the hot topic of the day at the recent BrightonSEO conference which the Webscape team attended (read a full roundup of the day on Josh Whiten’s personal blog).
Since the ban on referral fees in April 2013 personal injury marketing risks becoming the new Wild West – don’t let your law firm get fleeced by so called legal marketing experts.
Has your firm been attempting to navigate uncharted waters since April 2013 and the referral fee ban came into effect? Have you been trying to generate personal injury enquiries through your own marketing campaigns since other sources of leads dried up?