Ideas for Using Social Media Marketing in PR Campaigns

Are more and more of your clients expecting you to be au fait with the opportunities and benefits of social media marketing? At Webscape Marketing we’ve worked closely with numerous PR agencies and consultants to deliver added value to their client’s campaigns. Here are just a few practical examples of how we can use social media and online marketing techniques to support your campaigns…

Social Media Strategy

Disentangling the social media web can be confusing; which platforms should be used when, how often should they be updated and who should manage social media? We can answer all these questions and devise simple social media strategy with easy to follow guidelines for implementation by your agency, in house by the client or sub-contracted to Webscape.

Community Recruitment

One of the main areas of social media marketing work is to recruit a vibrant community of social media followers, often under auspices of a PR campaign.

Press List Research

These days the traditional press list should also contain digital media and key online influencers in the twittersphere and blogosphere. We can identify the online media contacts with the most clout for your campaigns.

Vanity Campaigns

Social media marketing can be used to engage with and flatter key media contacts like freelancers, journalists and bloggers. We use proven techniques to raise awareness of your client’s brand amongst these key contacts.

Community Engagement

Maybe your PR strategy requires the recruitment of reviewers or samplers? We can use social media to find, recruit and manage prospective triallists and then help build them into brand advocates.

Event Marketing

If you’re promoting an event, product launch or brand interaction then social media can be used to recruit attendees who match your client’s interests and brand values.

Blog Marketing

Adding a blog to a client’s website offers huge benefits for both SEO and social media marketing. We can help you plan a content strategy for your blog, optimise your content for SEO and also get your blog visibility across the major social media platforms.

If you’d like to have a confidential discussion with us about how you can outsource the social media or online marketing elements of your PR campaigns then please contact Josh Whiten on 07850 093471.